Published on 23/06/2017
1X2gaming announce a rebrand of corporate structure to 1X2 NETWORK, amidst the release of new internal Slots focused division Iron Dog Studio which is being showcased at IGNITE during the Amsterdam iGaming Supershow in July.
Commercial Director Kevin Reid commented about the change and new divisions...
“1X2 has grown so far from the small niche we targeted back in 2002. We now offer such a broad range of content and services, that we felt it was time to identify our growing expertise and what we offer, all of which utilise the infrastructure behind 15 years of game development and integrations.”
1X2's Panorama Platform now has content deployed from brands 1X2gaming and Iron Dog Studio, while external strategic partners including Leap Gaming and Probability Jones are deployed on the infrastructure.
”1X2 NETWORK will now encompass all of our sub brands, divisions and partners. 1X2gaming will continue with our ever popular data driven virtual sports, soft games and casino offering, while we have a new independent creative team built under the Iron Dog Studio brand, which will focus on high production casino/slots content. “
Iron Dog Studios first six slot releases include Cosmic CrystalsTM, Paint, Cherry BlastTM, Gifts of Ostara, Treasure of Horus, and Neon Jungle, while within the casino section 3D European Roulette was released as recent as this week. This content is already deployed across the wider 1X2 NETWORK integration web and available in the market including the regulated markets such as the UK and Italy. All games offer unique mechanics and designs, and is at the cutting edge of development, with all content being deployed fully in HTML5 for both desktop, tablet, mobile and even retail.
Reid was bullish about the opportunities for growth across the brands…
“Iron Dog Studio is producing content of the highest quality that will certainly get attention in the industry. The brand also has a leg up on much of the competition due to our wide distribution from the 1X2gaming operation, where we currently have 40 integrations including the biggest platforms in the industry. Having multiple brands will also allow our customers a range of content with varying different styles and niche targets. With the distribution that the 1X2 NETWORK has established, it allows for a great range of content to be deployed over the coming months from ourselves and our partners.”
2017 looks to be promising for the group which has doubled its workforce this year in both UK offices situated in Essex and Brighton.