Published on 28/11/2018
If I would be writing now about some great casino deal, I would be breaking the UK law. The UK Gambling Commission (UKGC) would most likely "award" me with a hefty penalty.
This article is actually not an offer, this one is about the changes that took effect a couple weeks ago. Have you noticed there are nowhere in the UK to find slogans such as "Play now", "Don't miss it" or other bullshit? Yes! Some changes remain unnoticed. But hey. We remember this crap from earlier. Don't we!
If you have an impression, this is not so crucial when it comes to protecting the vulnerables, I recommend you to read the story about Walmart's CEO Bill Simon. This guy decided to be fair and not lie about the "sales" in Walmart. The step resulted in loss of billions in revenues and customer loyalty. On the other hand it was a huge lesson for marketers and about the sales and slogans that force us to buy.
It definitely works and the UKGC knows that. The step to make a stop to it was most likely a good one. At least when it comes to protecting the vulnerables.
I recommend you to visit countries where the regulators don't think about this issue. There are slogans such as the famous "Play now" everywhere to be found. It is quite annoying even to a person who is in the gambling involved. Similar restrictions have been applied in Poland or Germany.
Do you see any slogan such as the mentioned ones? Make a screenshot and report it to UKGC!