The Profitability of Sportsbooks and online casinos in the United States

The Profitability of Sportsbooks and online casinos in the United States

Published on 04/17/2025 09:18:11

Can you make money by playing on sportsbooks in the United States? Is there money to be made from owning one of the world's best offshore casinos, betting websites, and sportsbooks?

Market growth is set to continue

There's no doubt that online sports betting is a growing market in the United States. In 2024, the industry grew by 23.6%, which puts it on an excellent trajectory for the future. Between 2024 and 2030, the market is projected to grow by another 10.5%. So yes, to put it briefly, there is still much money to make from the industry.

The market was reportedly worth $0.48 billion in 2018; however, in 2024, it is worth around $14.3 billion! That's quite the upgrade! Of course, the world saw a massive change during that time: the COVID-19 pandemic. One theory is that many people picked up sports and casino betting during the global emergency and have continued playing these games.

The US government makes more money out of sportsbooks

Few operators in the United States, such as DraftKings, FanDuel, and BetMGM, comply with all the rules and regulations. These companies pay high taxes to the US government, making for a sweet payday.

However, the cheques they get from this industry could be much more significant. How so? The United States is one of the most challenging markets for forming and operating sportsbooks. The laws are complicated to interpret, tight, and stacked against the platforms. With the layout of United States law, allowing states to make their own laws on gambling legislation, multiple places simply don't allow sportsbooks to operate.

As such, many platforms operate outside the law or around it. Best offshore casinos and sportsbook sites are not based in the United States, commonly in the Caribbean, and do not operate with a US license. Instead, they are granted permission from a smaller government. Then, they simply make their website accessible to visitors from the US. Given that they don't have to work within the rigid rules of the US government, they can offer much better odds and prices on the same markets.

The money wagered on these offshore sites hurts the US economy. It takes dollars out of the country and puts them into Caribbean banks or, even worse, into decentralized cryptocurrency funds. Suppose the US government implemented a top-down system that allowed a lot more freedom to operate sportsbooks in the country. In that case, they could recuperate these funds and have them escape the local economy.

Big expansion states await the sports betting trade

Sports betting is only legal in some states in the United States. Passing bills and setting up regulations will be challenging, but sportsbooks will continue to pursue some areas.

California and Texas are the two biggest states by population size. At the time of writing, there are also two states with no legal status for sports betting. Why could this change? Both have had momentum in the past few years, fueled by their large populations and sporting cultures. With Donald Trump now in power as the president, a man who made millions in the gambling industry, these states could allow more gambling opportunities.

Georgia is another potential hotspot with an 11m population size – but a state that currently outlaws sports betting. However, as mentioned above, any movement in the states could see Georgia follow suit.

Will the mainstream dilute interest?

Given the growth in market size, major brands are attracting new audiences via their marketing campaigns. New customer signups enhance odds on mainstream sports; while these practices aren't uncommon, they can isolate pre-existing users.

Why should new users get all the perks? Why are mainstream sports getting hyped over the traditional sports betting markets? These aspects can disenchant long-time sports bettors, who are taken for granted. They aren't getting insane new customer signups, but they are enhancing the horse racing and MMA markets, which they've been betting on. While some will grin and bear it, some will leave the betting sites.

Bonus fatigue amongst consumers

The boom has attracted new users to gambling platforms, but has it engaged them for an extended period? The market has collectively created its problem. Consumers were given too many bonuses and credits at once.

This created a dichotomy of behaviors among sports bettors. Many decided to only bet on sports betting platforms that offered big bonuses. Some decided there were too many to choose from, so they walked away without signing up. This is known as 'bonus fatigue' and has prevented many casual people from participating in sports betting activity.

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