Published on 03/12/2025 08:54:04
There are still plenty of parts of the world where word of mouth is the most important marketing tool, but those places are quickly becoming the minority thanks to the ever-expanding reach of the internet.
In the coming decades, it’s likely that word of mouth could even become a relic of the past as more and more people do their business online. As we move toward that world, things like affiliate marketing are going to take on more and more importance.
In this article, we cover all things affiliate marketing so that when you finish reading, you’ll not only know what it is, but you’ll also know why it’s so important to the business world and why it’s going to become more important.
If you were to look up reviews of 50-inch TVs online now, you would find tons of articles rating and reviewing the best 50-inch TVs. On almost each and every article, there would be, at the very minimum, one affiliate marketing link, which would be a hyperlink to Amazon or another site where you could buy one of the recommended TVs.
The site on which the article is published receives a small amount of money for every click that the link receives and then commissions on every sale that comes through that link. That is affiliate marketing at play, and it is absolutely everywhere.
Now that we’ve explained it to you, you won’t be able to look up anything online without noticing just how abundant it is.
Advertising costs money, and it’s the equivalent of using a sledgehammer to crack a nut. Take a TV commercial as the best example. If, for example, you’re a new online casino company looking to boost your playing numbers, you might be tempted to spend big money on a prime-time TV commercial.
If you do, you’ll not only have to pay to lease the advertising time from the TV station, but you’ll also have to pay to produce the commercial. Once that’s done, your commercial will be aired to an audience of, let’s say, 2 million viewers, which you may find incredible.
However, in reality, you need to consider that around half of those viewers won’t pay the slightest bit of attention to the commercials. Of the remaining 1 million viewers, only about 5% may be interested in online gambling, and of that 5%, only about 1% may be compelled to sign up to your site. So, for all that outlay and all that time, you could end up with just 500 sign-ups to your site.
Affiliate marketing is a more targeted form of advertising; the schemes can help to hit your key demographic on a regular basis. For example, Casino.org have spoken at length about how customers are likely to visit their site with the need to be there to learn more about different casino games and to find an online casino to meet their needs, making the visitor more likely to take action.
Affiliate companies then earn commission for every sale, lead, or action generated through their efforts, which means it’s in their best interests to do all they can to drive traffic to your site. So you would be more likely to get more signups to your site, and you are using your budget wisely and seeing results rather than embarking on an expensive TV advertising campaign.
(Here’s a blurry British guy explaining some of the basics about TV advertising.)
People don’t watch TV anymore, nor do they really listen to the radio. Okay, that’s an exaggeration of sorts, as there are still lots of people who do both, but the numbers are decreasing. Millennials, for example, spend less time watching TV and listening to the news on the radio than Gen X and Baby Boomers. Likewise, Gen Z spends less time doing both than millennials.
Therefore it’s not absurd to speculate that in the years to come there will be a steep drop off in the number of people ingesting traditional media, which will make things like affiliate marketing so much more important.
With potential customers looking online more and more to not only buy products and entertainment but to get recommendations, affiliate marketing could well become the king-maker in the future advertising world.
Affiliate marketing has been about for some time and is a thriving industry in its own right. Changing consumer trends show us though that the future is likely to bring a whole lot of growth to affiliate marketing. This puts the companies that are harnessing it now in the best possible position for future growth.
If you’re a business owner, make sure affiliate marketing is on your list of priorities!
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