Jungle Spirit: Call of the Wild
NetEnt serves up a feast for the senses with Jungle Spirit: Call of the Wild and brings to life nature’s colourful sights and sounds as it takes players on a journey in its latest adventure video slot game.
Diversity at NetEnt
March 8th, marked the date of the International Women’s Day. A day, according to Wikipedia, dedicated to the respect, appreciation and love towards women for their economic, political and social achievements. And while people around the world posted images of themselves wearing pink hats, NetEnt knows that the work and dedication put into a creating a gender-equal and divers-accepting society needs more than just one dedicated day. Every day work and effort is fundamental to promote a positive change.
With offices in 7 different countries around the world, games offered in 22 languages, a workforce representing nearly 50 nationalities, a gender balanced Senior Management Team and a 39/61 ratio among all employees, one could say NetEnt is the definition of diversity; Something they actively work on developing and promote proudly. Research shows that a diverse set of employees improve the effectiveness in an organization by providing a more diverse set of skills. It also shows that cooperation increases when employees perceive their company as accepting of diversity and they show to be more satisfied and happier. Other studies have shown that gender diverse companies also perform better and show better financial return. Having access to the right talent is crucial and at NetEnt they are committed to not lose out on skills of half of the population.
50/50 by 2020
Since 2012, the implementation of a gender balanced work environment it has been a part of NetEnt’s corporate strategy. They have set a clear corporate goal: 50/50 in all teams throughout the entire organization by 2020, and to reach it, they have established a series of actions that we continuously work with:
- Diversity Group: a representation of NetEnters who meet quarterly to discuss what work and actions are needed to progress towards creating a divers and gender balanced NetEnt
- Equal Opportunities Policy: To offer equal opportunities, rights and obligations for all employees, regardless of gender, ethnicity, age, sexual orientation, disability, religion, transgender identity or expression.
- Statistics: Monitor the progress to make sure being on track
- Knowledge: Awareness and continuous training of management and all employees.
- Recruitment process: To make sure having a diverse candidate list to work with require external recruiters to present this to NetEnt as well and have a divers representation while conducting the interviews.
- Role models: NetEnt want to be role models and help lead the industry in the right direction. Their work has been recognized, for example, they annually make AllBright’s white list of gender equal companies, been nominated two years in a row for the AllBright prize, and scooped second place amongst all the publicly listed companies in Sweden and been ask to speak at public conventions on their gender balance work.
- Communications: The progress is frequently communicated internally and they proudly promote their goal externally.
To sum things up, at NetEnt they are taking gender diversity to the next level. Their goal is clear: 50/50 by 2020, so they can create an environment where they all can thrive, innovate and have fun together.
